Web Survey Bibliography
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: online measurement instruments rely mostly on visually presented written questions with associated response categories. However, compared to paper and pencil questionnaires Web surveys allow for a richer communication with the respondent: graphical elements, pictures, and animated GIFs are used to enhance the appearance of web pages. As a result some Web surveys make use of a humanized interface, e.g. a picture of the investigator, pictures of people performing activities that the respondents are supposed to report on and the like. Earlier studies could demonstrate that those low-intensity humanizing elements have no or only marginal effects on the responses obtained. However, with the wide spread availability of broadband Internet connections video and/or audio are being used in Web surveys as well. Accordingly, in this study we will assess the impact of pre-recorded video clips of interviewers reading the questions to the respondents. We will focus on the effects of this new way of transmitting the questions on question understanding and response errors. We assume that the audio-visual channel changes the cognitive processing of the questions und thus the responses obtained. The paper reports results from a field-experimental study on the impact of video support in Web surveys on question understanding. Within a Web survey among university students a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists not only of written questions but of corresponding video files of interviewers reading the questions to the respondent. 800 respondents were randomly assigned to either of two versions: (1) a traditional text-based version of the questionnaire, (2) a video-enhanced version using a human interviewer. The survey covered a variety of questions on relationships and sexual behaviors including several highly sensitive items on sexual practices, sexually transmitted diseases and the like. Using a series of split experiments on question order and question understanding we will assess to what extent the processing of the questions is affected by the presence or absence of the interviewer. Based on the findings we will develop a heuristic model of the impact of various communicative channels on the cognitive processing of survey questions.
Web survey bibliography (95)
- Virtual reality meets sensory research; 2017; Depoortere, L.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- Exploration of Methods for Blending Unconventional Samples with Traditional Probability Samples; 2016; Gellar, J.; Zhou, H.; D.; Sinclair, M. D.
- Ratio of Vector Lengths as an Indicator of Sample Representativeness ; 2016; Shin, H. C.
- Online and Social Media Data As an Imperfect Continuous Panel Survey; 2016; Diaz, F.; Garmon, F.; Hofman, J. K.; Kiciman, E.; Rothschild, D.
- Validating self-reported mobile phone use in adults using a newly developed smartphone application; 2015; Goedhart, G., Kromhout, H., Wiart, J., Vermeulen, R.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Survey optimisation considerations for Android, Apple and Windows 8 mobile devices; 2013; Owen, R.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Assessing Nonresponse Bias in the Green Technologies and Practices Survey; 2013; Meekins, B., Sverchkov, M., Stang, S.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- Digital technology and data collection; 2013; Henriksen, B., Jewitt, C., Price, S., Sakr, M.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- Classifying Mouse Movements to Predict Respondent Difficulty; 2013; Horwitz, R.
- Are You Seeing What I am Seeing? Exploring Response Option Visual Design Effects With Eye-Tracking; 2013; Libman, A., Smyth, J. D., Olson, K.
- Survey Reminder Method Experiment: An Examination of Cost Efficiency and Reminder Mode Salience in the...; 2013; Anderson, M., Rogers, B., CyBulski, K., Hall, J. W., Alderks, C. E., Milazzo-Sayre, L.
- Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds; 2013; Hasler, B. S., Tuchman, P., Friedman, D.
- From mixed-mode to multiple devices. Web surveys, smartphone surveys and apps: has the respondent gone...; 2013; Callegaro, M.
- Internet-Mediated Technologies and Mixed Methods Research; Problems and Prospects; 2012; Hesse-Biber, S.; Griffin, A. J.
- An Introduction to Using Video for Research; 2012; Jewitt, C.
- Online Surveys Aren't Just for Computers Anymore! Exploring Potential Mode Effects between Smartphone...; 2012; Buskirk, T. D., Andrus, C.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Specific mixed-mode methodology to reach sensory disabled people in quantitative surveys; 2012; Fontaine, S.
- Facing The Future Webcams as a survey tool in China; 2012; Gordon, A., Llewellyn, T., Gu, E.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- Using Collaborative Web Technology to Construct the Health Information National Trends Survey; 2012; Moser, R. P., Beckjord, E. B., Finney Rutten, L. J., Blake, K., Hesse, B. W.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Using Webinar Polls to Collect Online Survey Data: The Case of a Behavioral Finance Problem; 2012; Sahu, C.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- The benefits and constraints of e-mail interviews and discussions as methods of accessing valid data; 2011; Roberts, An.
- Facial imaging: The new face of online survey research; 2011; Gordon, A., McCallum, D., Sorci, M., Llewellyn, T.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- Building online communities; 2011; Mlačić, B., Milas, G., Mikloušić, I.
- Eye Tracking in testing questionnaires: What’s the added value?; 2011; Tries, S.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- Engagement, Consistency, Reach – why the Technology Landscape Precludes All Three; 2011; Johnson, A., Rolfe, G.
- Twitter mood predicts the stock market.; 2011; Bollen, J., Mao, H., Zeng, X.-J.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- Partnership-Driven Resources to Improve and Enhance Research (PRIMER): A Survey of Community-Engaged...; 2011; Dolor, R. J., Greene, S. M., Thompson, E., Baldwin, L.-M., Neale, A. V.
- Weaving the Web into Personal Communication Networks: A Mobile Phone Based Study of Smartphone Users; 2011; Kobayashi, T., Boase, J.
- Different functioning of rating scale formats – results from psychometric and physiological experiments...; 2011; Koller, M., Salzberger, T.
- Measurement invariance in training evaluation: Old question, new context; 2011; P., Gissel, A., Stoughton, J. W., Whelan, T. J.Clark, A. P.